Mr. Ye Zhesi

 Chunlan year reached the pool of advertising a stick to his cock into the advertising circle, and later he brought the phrase people planned fast-food thing is this character. One day I was out of interviews, news department, then I, as a result of receiving our first telephone, said Chunlan to ask we will not do ad film, then no one will do TV If I will not do so, equal to this or leave it. I just want to say a second will do, because I think this is an opportunity. later television interview me, I take the thing down to my life One turning point. because then if I say will not do, I might never become an advertising man. skilled are bold part of the normal, bold villain like me Art is not normal. Then I put This ad made into, and this ad in the China Central Television broadcast a broadcast for five years. The ad finished, I've been at home near a patch of somewhat known.
If you are now in his twenties, but also or advertising, what do you think now in such a way to get your environment to survive you?
This is where I used to pain, and now you pain. but generally speaking that people do not keep up Like, now give also do traditional advertising, so many people stand in front of you, how do you dry? can shop and go to new media things, to see how the use of new media to plan, you have a chance.
Men should own a little ruthless, cruel do you own?
be hard I got, at least at start time, camp bed I have slept two broken. I have three pet phrase, the first sentence is Red is also the hardships? We are the state, home penniless, not knowing where the future, so this statement has been on the lips. The third sentence was Qipai slogan. This, then won two Top Ten pop slogans.
you have been calling themselves In fact, my perspective, and now is, as long as I write Zhesi to advantages. I believe I am even at the age of 60 would still say that Mr. Ye Zhesi. I feel from the heart to such a role, this role from the start.
that you use to sell Beiji Rong Zhao, and now help Zhao sell mobile phones, you and he is not a lot of cooperation?
a lot of cooperation. I told a decade ago took the Beiji Rong mountain ginseng advertising, There was a famous advertising slogan is Well. The mountains there are two words I really appreciate, is a , since the two of us became good friends, he often helped me to introduce the project, others looking for him, he told people that you go to Mr. Ye, let him give you planning planning. all these years I followed the mountain to me about the project, how was all of it earned 20 million. you can not appreciate him? so this is definitely something the matter with mountains all a cuddly. but I persuaded him not to do mobile phones, because technically there is no advantage, no dominant brand , channels and no advantage. In fact, many young people will feel that Zhao is not a comedy actor to do, I tell you, you really know Zhao, you will be serving his five-body cast services.
you think the image of a small Shenyang What to sell?
small Shenyang can sell all the products, the key idea on which one you do. Ten years ago Beiji Rong Zhao to find time, I also believe that Zhao can only do what the fertilizer feed. This is the man A habitual way of thinking. In fact, like the fire he was selling thermal underwear, the key to creativity. small Shenyang not do the image of BMW? I do not think that can not.
Why do you say that advertising people should have masochistic tendencies?
Yes, must have masochistic tendencies, because the service sector, Well, it is Fat. tomorrow to give people to do the proposal, the results we can not do good things to come, this time I will, I want to creativity, it is the masochistic, I will engage in a cup of tea, sitting in this place, has come up with so far sit sit, nowhere to go except the toilet, eat here, too, sometimes think of the next morning at four o'clock almost bright day . I was 20 years ago to see a jump to jump on the second floor, said he was a scientific analysis of this desire is to mobilize all his energy out, this is the potential.
you learned anything from the other side of the essence of Mao Zedong?
first comprehend the , in addition to outside enemies, for example, there is no advantage in overall good time to play a local advantage, and concentrate on playing a battle of annihilation. For example a company may not have advantages on the whole, but I could create a strong local advantage, someone else is not me opponents. For example, you only ads, I also do marketing, this is the local advantage. I do not know we are not of Mao Zedong Thought, I advise everyone to see, because we always listen to people talk about the success of Success. said the experience talk, or to listen to Mao Zedong, Li Ka-shing these people, I think we should accept without hesitation, so I saved a lot of thinking time.
How do you usually use a woman's sexy?
generally do not like beautiful women as housewives do the ads. a family watching TV, there's a super beauty in advertising, her life and death do not buy this product, because the man's glance look right, definitely do not buy, such as washing powder ad where the woman can not say that is difficult to see, at least does not look good. what beauty should be used for above it, used in the products will produce hallucinations, such as shampoo. hair toss, wow! with satin, this is in the manufacture of illusion.
you have goals? in this life What you must do?
fact of life when a stray from the course, continue to stray. you look back and realize what the real goal? a child, I wanted to be a general, was shortsighted, even when soldiers are not to stray from the point. The second goal I wanted to be a painter, but also learn the art, but I'm ranked 15 in the first 14 students, the game is also estimated. Later goal to find a way into some money, want to make some money and is not related to specific occupations, engage in decorating, opening small restaurants are good, then cock into the advertising circle, the advertising industry as the main industry in the dry, dry to dry to achieve the goal, but also earn some money. The goal now is to do a museum, I have another 50 acres of land in Pudong, I intend to 4 years later, their own to build a museum.